Let’s be honest. America’s obesity rates aren’t getting any lower. If there’s one thing America is obsessed with, it’s free stuff. Walk with Walgreens launched April 6, 2011 on National Start Walking Day in Times Square; a complete multichannel consumer platform to get America on the move again.
The early adopters of the program who signed up via text, online and in-store received a walking kit; complete with a pedometer, walking journal, carry bag and more. The goal was simple: Make every step rewarding.
I can walk from my house to the train really, really well.